29/9/2022
Blinkink studio is a world class, london based animation studio. They create short-form video content with our partners in advertising, music, gaming, fashion and broadcast industries.
During this visit, the main person in charge of Blinkink presented us with their animation work, which was based on creative short film commercials, and the work was a good combination of 2D-3D and stop-motion.
I was surprised at how well they were able to produce such a short film in a short period of time, and I was most surprised at how well the music rhythm matched the graphics.
I learned that they usually set the music before the animation starts, and then shoot and produce the images afterward. The advantage of this is that the rhythm and tone of the film is set upfront, and the images then complement the music, which is a very quick and clever way of making animation.
The director told us that they usually produce a piece of work in three months and that most people work from home and only come to the studio for stop-motion filming.
I personally like this way of working and have worked in an advertising company so I am familiar with the workflow, I have also worked as a freelancer for a while, and I am very interested in stop-motion animation, which was my final project at my university. I think this would definitely be a career path I would consider in the future.