My perception of MG animation
MG is often used in the film industry for film credits, logo animation at the end of TVC commercials, as well as in TV packaging for logo interpretation, ID callouts, corner signs, etc.
MG is used in the film industry, at the end of TVC commercials, at the end of logo animations, in TV packaging, in logo renditions, in ID callouts, in corner labels, etc.
In the new Internet industry, such as Twitter, Facebook, Youtube and other social platforms, MG animation is mainly used in product presentation, branding, motion prototyping, client launch pages and other areas.
The production of Motion Design requires a combination of pre-production (PS, AI), post-production (Cinema 4D, After Effects) and other software to work with each other.
Breakdown of occupations in MG animation
In essence, Motion Design is a design category that has been subdivided due to the development of the whole UX industry.
Therefore, in general, 1. the more developed the UX industry is, the greater the demand for motion design.
2. the larger and more complex the product, the more the demand for motion design (PC > Mobile, OS > App).
3. The larger the design team, the clearer the division of labour, the more dedicated motion designers there are.
Many design teams have dedicated motion designers, such as Google, Apple, Microsoft, etc.
The two levels of function of a motion designer are:
- The basic level, which better demonstrates the existing interaction, visual design, conceptual design, service flow, etc. Through motion presentations.
- The advanced level, directly involved in the design of the product, the development of the product in the dynamic design style, inspired by the visual design, interaction design and sound design, improve the overall quality of the product and experience.
What I would choose if I would work as motion graphic designer
I personally love to play around with texture, digital arts, remix with different type of style. So, from the perspective of the development of digital art and motion design, Internet companies are my main choice of target, and I would go for something more artistically expressive.
Even though my current skill level may not be sufficient for me to achieve this ambition, I will continue to move in this direction as much as possible in my future studies.
Here are the companies that I have found to be ideal for me.
https://helloplayful.com/