MotionGraphicDesign – Character animation

Motion Graphic Designer – Animation Positions in Marketing Companies

My perception of MG animation

MG is often used in the film industry for film credits, logo animation at the end of TVC commercials, as well as in TV packaging for logo interpretation, ID callouts, corner signs, etc.
MG is used in the film industry, at the end of TVC commercials, at the end of logo animations, in TV packaging, in logo renditions, in ID callouts, in corner labels, etc.

In the new Internet industry, such as Twitter, Facebook, Youtube and other social platforms, MG animation is mainly used in product presentation, branding, motion prototyping, client launch pages and other areas.

The production of Motion Design requires a combination of pre-production (PS, AI), post-production (Cinema 4D, After Effects) and other software to work with each other.

Breakdown of occupations in MG animation

In essence, Motion Design is a design category that has been subdivided due to the development of the whole UX industry.

Therefore, in general, 1. the more developed the UX industry is, the greater the demand for motion design.

2. the larger and more complex the product, the more the demand for motion design (PC > Mobile, OS > App).

3. The larger the design team, the clearer the division of labour, the more dedicated motion designers there are.

Many design teams have dedicated motion designers, such as Google, Apple, Microsoft, etc.

The two levels of function of a motion designer are:

The basic level, which better demonstrates the existing interaction, visual design, conceptual design, service flow, etc. Through motion presentations.

The advanced level, directly involved in the design of the product, the development of the product in the dynamic design style, inspired by the visual design, interaction design and sound design, improve the overall quality of the product and experience.

What I would choose if I would work as motion graphic designer

I personally love to play around with texture, digital arts, remix with different type of style. So, from the perspective of the development of digital art and motion design, Internet companies are my main choice of target, and I would go for something more artistically expressive.

Even though my current skill level may not be sufficient for me to achieve this ambition, I will continue to move in this direction as much as possible in my future studies.

Here are the companies that I have found to be ideal for me.

Helloplayful based in Shanghai

https://helloplayful.com/

https://www.hellomonday.com/

https://tubikstudio.com/

Jelly based in London

https://www.thisisjelly.com/uk

Professional Practice in Motion Animation

Leaves & Flower Draw in Adobe Illustrator

During the production of my ‘Canary’ film, I tried to use After Effect to create a dynamic effect. I drew the flowers and leaves in Adobe Illustrator I and then imported them into After Effect to create the swaying leaves.

Because I didn’t consider layering in AI, I had to use pins in AE to make the leaves skeletal and wobbly, which was quick and easy to do, but the downside was that you couldn’t look at them closely and there were some rigid movements.

Fortunately, the shot is only a few seconds long and is presented as a background rather than a subject, so the final result is satisfactory.

If you need to create a leaf-swaying animation like this in the future, you should try to avoid too many layers in the drawing process, as this will greatly reduce the speed of your computer and will affect your final film.

Area of Interest – The Combination of Digital Art and Dynamic Illustration

Jordan Coelho, otherwise known as @oelhan.tv on his social media platforms, dazzles the art world with his digital and animated illustrations.

Stunning Psychedelic and Digital Illustration by Jordan Coelho

There is a big explosion of color in each of his pieces, and as he mentions more specifically “visual motifs of psychedelia, primarily in depictions of plants and people.” Coelho stated that everything derives from music within his art, with this mindset and technique each piece becomes a short music video.

Stunning Psychedelic and Digital Illustration by Jordan Coelho

I often wonder how amazingly such a fusion of digital art and illustration can be. The daring use of colour, with grotesque ideas, combined with the music. I am just so in love with it.

The learning of 3D software has become a necessity in my future learning journey. Constant learning is the way to survive in our industry, to be more daring in our expressions and keep experimenting so that we can create exciting and refreshing works.